FRAGRANCE MARKETING
The following two projects I worked on in Lacoste, France during a fragrance marketing retreat. The idea was to introduce a consumer packaged goods company into the fragrance category and set up a marketing plan that would increase profits and widen the consumer base of the brand.
ORIGINAL FRAGRANCES
All the way from the south of Provence
PAULINE
She was made at Musée international de la parfumerie in Grasse. Named after Princess Pauline, she smells like jasmine with a hint of seawater.
CLARA
Clara was made at Fragonard and inspired by herbal healing water given to Queens of Hungary. She smells like mandarin, bergamot, lavender and lemon.
GENVIEVE
Genvieve, my hero fragrance! She is named after a story I heard as a child about an elegant French woman. Made at Galimard, she smells like pralines, sweet roses, and vanilla.
